I believe that many Apple observers have been too invested in picking off the low hanging fruit of obviously out-of-touch commentators, columnists, and analysts. Apple is winning. It’s fun to pick on the idiots, and we do tune in for the affirmation that engenders, but that’s not insight. It’s a tag team wedgie patrol. It takes a clever intellect to dismantle bullshit but, ultimately, it often just ends up with pantsing the dumb guy. Rather than doing that let’s aim to pants the A-grade quarterback.
Here are the top three problems I believe Apple faces in the near term.
There is no doubt that Apple is on top of the technology world right now. English offers an insightful look at what might hinder Apple going forward.