Yesterday, Steve Jobs passed away.
It was never any particular device that drew me to Apple. It was the guiding principles of the company, of Steve Jobs: the attention to detail, perfection through simplicity, and the accountability to customers. I felt the love, dedication, care, and thought within each product. While I often fail, these principles guide my design process.
I thought I would share a Steve Jobs quote from a 1985 Playboy interview.
”When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.”
While I am sad to hear of Steve’s passing, I am still alive. I am excited for the future. I am excited for what I have yet to create. Those creations may not change the world and you may never see them. They will, however, be built with a beautiful piece of wood.
Thanks for the hammer and nails, Steve.