A Beautiful Piece of Wood.


Yesterday, Steve Jobs passed away.

It was never any particular device that drew me to Apple. It was the guiding principles of the company, of Steve Jobs: the attention to detail, perfection through simplicity, and the accountability to customers. I felt the love, dedication, care, and thought within each product. While I often fail, these principles guide my design process.

I thought I would share a Steve Jobs quote from a 1985 Playboy interview.

‎”When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.”

While I am sad to hear of Steve’s passing, I am still alive. I am excited for the future. I am excited for what I have yet to create. Those creations may not change the world and you may never see them. They will, however, be built with a beautiful piece of wood.

Thanks for the hammer and nails, Steve.