Angry Birds And Behaviorism

· ·

Dave Caolo:

Many of us work 40 hours a week to receive a paycheck. My kids make their beds and I kiss them and tell them what a great job they’ve done. They enjoy the praise and affection from dad, so they’re likely to clean up again to get more kissie face.

Others hurl birds at pigs. When you conquer a level by demolishing the structure and defeating the pigs, you feel good. “Hey, I did it!” You enjoy that feeling, so you’re likely to repeat the behavior that introduced it. Namely, playing Angry Birds.

Admittedly, I own every available iOS version of Angry Birds. The game’s simple nature and quick payoff make it one of my go-to apps when time is limited.1


  1. If you infer that to mean when I use the bathroom, I can’t stop you. ↩︎