Mark Milian and Adam Satariano, reporting for Businessweek, on the rise of blogger John Gruber:
Last year, Apple inducted Gruber into an elite club of outsiders who get access to products before they hit stores, a group that includes Walt Mossberg of the Wall Street Journal and David Pogue of the New York Times.
It wasn’t soon after switching to the Mac platform that I quickly became aware of John Gruber. His would be the one I would pick if I was only allowed to read one Apple website. While an unapologetic fan of what makes Apple products great, he writes with an honest voice, whether that be shining a positive or negative light on the company. I think it is pretty cool that a guy started a one-man operation and through hard work and great writing built a brand - a brand associated with passion, love of detail, and wit. If you like design and/or Apple and related technologies, give him a read.