An interesting look at how corporations use statistics to learn your secrets.
Andrew Pole had just started working as a statistician for Target in 2002, when two colleagues from the marketing department stopped by his desk to ask an odd question: “If we wanted to figure out if a customer is pregnant, even if she didn’t want us to know, can you do that? ”
I guess Big Brother is always watching, even if it is in the friendly confines of Target.