iOS 7 As Defense

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Marco Arment with an interesting take on the impetus for Apple’s redesign of iOS:

Copying iOS 7 is going to be a big problem for cheap hardware. iOS 7’s appearance and dynamics require a powerful GPU and advanced, finely tuned, fully hardware-accelerated graphics and animation APIs. This will hurt web imitators most, but it’s also going to be problematic for Android: while high-end Android phones have mostly caught up in GPU performance, and recent Android versions have improved UI acceleration, most Android devices sold are neither high-end nor up-to-date. The gap is much wider in tablets, and even “high-end” tablets usually have insufficient GPU power to drive their high-DPI screens.

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The theme is clear: iOS 7’s UI requires some of Apple’s biggest strengths, and efforts to copy it will be hindered by some of Android’s biggest weaknesses.