Leanna Lofte, iMore:
Apple and Avid have been battling it out on the big screen for years, but now they’ve brought the video editing battle to the iPad — and the winner may not be who you think.
In the past five years, Apple hasn’t committed many missteps. Final Cut Pro X for the Mac is an exception. David Pogue - one of the most prominent pro-Apple tech columnists - summed up his opinion:
But — and let me be clear on this point — I think Apple blew it.
Despite recent updates that addressed several of the problems, some studios are now switching back to Avid. Couple that with Lofte’s report that Avid for iPad is far better than iMovie, and all of a sudden Apple seems in danger of losing the important pro market that helped carry the company during its down years. Though, with iPhone comprising the largest share of Apple’s business, maybe they don’t care anymore.