Matt Gemmell On iOS 7

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Matt Gemmell:

The thing is, we’ve grown up. We don’t require hand-holding to tell us what to click or tap. Interactivity is a matter of invitation, and physical cues are only one specific type. iOS 7 is an iOS for a more mature consumer, who understands that digital surfaces are interactive, and who doesn’t want anything getting in the way of their content.

The basic functionality hasn’t changed. You still use iOS in the same way, and almost everything is where you expect it to be. The same gestures work. There are a few differences here and there – it’s a major new version of the OS, after all – but the changes are mostly aesthetic. You won’t be confused by iOS 7 if you’re accustomed to a previous version.

You will, however, probably find that it feels more fluid, responsive and modern.

Gemmell includes great visuals which highlight how dated and overly ornate iOS 6 looks in comparison to iOS 7.