Shane Cole, AppleInsider:
MLB demonstrated the new technology on Thursday at the New York Mets’ Citi Field, showing off several potential applications. Fans who purchase their tickets from MLB could have the tickets’ barcode automatically displayed on their device as they approach the gate, for example, alongside a map of their seat location. Those who visit a concession stand might be given a virtual “point card,” while fans shopping for merchandise can be served coupons upon entering the team store.
This sounds like a cool idea. MLB has done a great job of embracing new technology. Just last year, they were one of the early adopters of Apple’s Passbook. Too bad the same can’t be said of the NFL.