Christina Warren:
What I find most fascinating about Apple’s new payment arrangement with MLB.tv and Netflix is the potential this could have on the mythical Apple subscription television service.
When Apple announced it was offering direct billing through iTunes for both Netflix and MLB.tv, I immediately thought that it represented a hint at their future TV plans.
Imagine an Apple TV that ran apps - where apps would represent different “channels”. Want HBO? Subscribe to that. Want ESPN? Subscribe to that. How great would it be to only pay for what you actually watch? That would truly be disruptive.