From an infographic by Thomas Pardee for Ad Age:
What might be surprising – and infuriating to social-media gurus everywhere – is how little candidates and their teams are using social media for engagement. As we noted last week, Pew Research Center’s Project for Excellence in Journalism study found that both campaigns are treating social as a broadcast medium more than anything else.
Clearly, President Obama is dominating the social media scene. However, it is interesting to see how little true interaction the candidates have with their constituents. It looks like Facebook, Twitter, and the like are being used mainly as cheap broadcast distribution channels. There is power in direct communication - a power not currently exploited.
(via: NextDraft)