A year following his death, I still get goosebumps listening to Steve Jobs narrate “The Crazy Ones”:
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.
In the end, this version never aired. Jobs instead opted to have Richard Dreyfuss narrate the commercial. The “Think Different” ad campaign was a seminal piece of Apple’s resurgence under Jobs, with this ad being one of the most popular.
Also, if you weren’t aware, the lyrics appear on the TextEdit’s icon in Mac OS X.