The Piracy Threshold

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Matt Gemmell astutely describes1 what is wrong with the music and movie industries.

Give us convenient content at a reasonable price, and we’ll buy it. Sell the stuff without DRM, for a few dollars. Make it available to everyone, worldwide, at the same time. Then take the massive, unending pile of money, forever.

Gemmell echoes what I said in response to RIAA’s whining that SOPA failed:

These jackasses still don’t get it. Do you know why Apple’s iTunes succeeded in the face of piracy? Because they made it easier to just buy the content. They treated customers like, well, paying customers.


  1. If you don’t like the f-word, get over it and read anyway. ↩︎