Yesterday, Jason Kincaid caught VEVO with their pants down. Remember, VEVO - the consortium comprised of the RIAA’s most prominent members - the ones who backed SOPA so that the U.S. could catch the big bad digital pirates?
Today, their CEO responded to claims that VEVO illegally pirated ESPN content during the Sundance Film Festival. M.G. Siegler offers a spot-on translation of the apology and examines how the company proved why their industry is so messed up.
Why would VEVO pirate content? Because it was easier than getting it legally. This is the actual root cause of piracy online. It’s not shady, masked individuals at swanky events commandeering computers to pirate for the hell of it. It’s VEVO employees. It’s everyone.