Besha Rodell, LA Weekly:
Over the weekend, word came out that Maker’s Mark has decided to reduce the amount of alcohol in its whisky. In other words, they’ll be adding more water to the cask strength bourbon than they had previously done. They claim the alcohol will be reduced by 3%, although this story in the Atlantic indicates that it’s more like 6.7%. Maker’s Mark blames increased demand, from the explosion of booze enthusiasm in the past couple of years worldwide. In other words, this is all our fault.
It’s disappointing that they chose same-price/lower-quality over higher-price/same-quality.