Dalton Caldwell:
As I understand, a hugely divisive internal debate occurred among Twitter employees around this time. One camp wanted to build the entire business around their realtime API. In this scenario, Twitter would have turned into something like a realtime cloud API company. The other camp looked at Google’s advertising model for inspiration, and decided that building their own version of AdWords would be the right way to go.
I am an enthusiastic 1 Twitter user and easily prefer it over Facebook. Like Caldwell, my initial draw centered around the power of their realtime API. Unfortunately, as Twitter begins to implement their monetization strategy, it is quite clear which team won.
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My wife would tell you that enthusiastic = obsessed. ↩︎