Why Menus Suck

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Geoffrey Gray, Grub Street:

It’s not hard to find a chef that dislikes traditional menus: “They’re boring,” Ferran Adrià tells Grub Street. Eleven Madison Park’s Daniel Humm agrees: “They make the meal too much of a transaction — not something you would do among friends.” In this golden age of eating, high-quality food choices are more varied than ever before, high-end restaurants are democratized so all are welcome, and going out to a nice meal is a relatively affordable reality. Menus have changed, too, but not necessarily for the better. Today’s menu formats have many problems, and it’s time to rethink them.