M.G. Siegler, TechCrunch, looks back on a very braggadocios blog post in 2010 from Microsoft’s Chief of Communications, Frank Shaw:
My point here isn’t to rag on Microsoft — well, at least that’s not the only point. The point is to show that numbers worth touting one year may come back to haunt you in the future — especially if you’re focusing on comparing yourself to your rivals. And if you’re going to get cute in calling out your rivals, it’s probably best to make sure that your body can cash the checks your ego is writing.
I think Microsoft was still in denial about their lack of innovation in 2010. Now they are finding out how hard it is to play catch-up.