Last week, Maker’s Mark announced that they would water down their whiskey in an attempt to alleviate potential shortages.
Today, COO Rob Samuels and Chairman Emeritus Bill Samuels reversed course:
You spoke. We listened. And we’re sincerely sorry we let you down.
So effective immediately, we are reversing our decision to lower the ABV of Maker’s Mark, and resuming production at 45% alcohol by volume (90 proof). Just like we’ve made it since the very beginning.
That didn’t take long. Quality wins again.