a site by jeremy

you know, that one guy

Apple's Fourth Quarter Financial Results

Today, Apple released financial results for the fourth quarter of fiscal year 2012.

The Numbers

iPhone

Apple sold 26.9 million iPhones, representing an increase of 58% year-over-year. The iPhone accounted for $17.1 billion in revenue - an increase of 56% year-over-year - and comprised 48% of the total quarterly revenue. Keep in mind, the iPhone 5 was only on sale for four days in the fourth quarter.

iPad

Apple sold 14 million iPads in the quarter, an increase of 26% year-over-year. The iPad accounted for $7.5 billion in revenue - an increase of 9% year-over-year - and comprised 21% of the quarterly revenue.

iPod

The iPod again saw declining sales. Year-over-year sales dropped 19% to 5.3 million units. Despite the decline, Apple still claims a 70% market share in music players.

Mac

Apple sold 4.9 millions Macs - 1.3 million desktops and 3.6 million laptops - representing a tepid 1% year-over-year increase. This is the 26th consecutive quarter that Apple has outpaced the PC market.

Apple TV

The Apple TV saw sales of 1.3 million units. This thing is still described as a “hobby.”

Take-aways

The Year In Review

Looking Forward

Final Thoughts

Previous
Next

© 2011-2018 Jeremy A. Gibbs