David Sparks On iPad Mini's $329 Price

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David Sparks:

Jason Snell said it best in this week’s Macworld podcast, “Is there a cheap tablet market or is there a small tablet market?” I think the latter and so does Apple. I’ll also go out on a limb and say that, with the iPad mini’s sales starting tonight at midnight, they’ll be sold out before I wake tomorrow.

Sparks nails it. Admittedly, I feel pretty stupid having ever thought that Apple would enter a race to the bottom. Like the price or not, it is entirely consistent with Apple’s philosophy.